Blog posts
CPG Guys did a great podcast with David Lipsman about the rise of in-store retail media. We suggest that if you have time for only one podcast this summer- let it be this one. It really opens the potential of in-store retail media and retailers' current position on it:
The Rise of In-store Retail Media with Insider Intelligence's Andrew Lipsman
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Boldstrategies.com writes about Walmart’s pilots of in-store demos and in-store audio:
Walmart Beta Tests Two New In-Store Retail Media Options
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Retaildive.com has an interesting article about Kroger starting a pilot in 500 locations with Cooler Screens:
Kroger brings digital smart screens to 500 locations
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Doohlabs.com has a new page dedicated only to programmatic and its role in in-store retail media:
Programmatic In-Store Retail Media
Enjoy the summertime!
Best regards,
Doohlabs Team
